diff --git a/PettingZoo/Program.cs b/PettingZoo/Program.cs
index 2940ce7..aefc18a 100644
--- a/PettingZoo/Program.cs
+++ b/PettingZoo/Program.cs
@@ -42,7 +42,6 @@ namespace PettingZoo
             container.Register<IConnectionFactory, RabbitMQClientConnectionFactory>();
             container.Register<IConnectionDialog, WindowConnectionDialog>();
             container.Register<ISubscribeDialog, WindowSubscribeDialog>();
-            container.Register<ITabFactory, ViewTabFactory>();
 
             container.Register<MainWindow>();
             
diff --git a/PettingZoo/UI/BindingProxy.cs b/PettingZoo/UI/BindingProxy.cs
new file mode 100644
index 0000000..4bc6e38
--- /dev/null
+++ b/PettingZoo/UI/BindingProxy.cs
@@ -0,0 +1,24 @@
+using System.Windows;
+
+namespace PettingZoo.UI
+{
+    public class BindingProxy : Freezable
+    {
+        protected override Freezable CreateInstanceCore()
+        {
+            return new BindingProxy();
+        }
+
+
+        public object Data
+        {
+            get => GetValue(DataProperty);
+            set => SetValue(DataProperty, value);
+        }
+
+
+        // Using a DependencyProperty as the backing store for Data. This enables animation, styling, binding, etc...
+        public static readonly DependencyProperty DataProperty =
+            DependencyProperty.Register("Data", typeof(object), typeof(BindingProxy), new UIPropertyMetadata(null));
+    }
+}
diff --git a/PettingZoo/UI/Main/MainWindow.xaml.cs b/PettingZoo/UI/Main/MainWindow.xaml.cs
index c41d85e..99e2330 100644
--- a/PettingZoo/UI/Main/MainWindow.xaml.cs
+++ b/PettingZoo/UI/Main/MainWindow.xaml.cs
@@ -16,12 +16,12 @@ namespace PettingZoo.UI.Main
         private readonly MainWindowViewModel viewModel;
         
 
-        public MainWindow(IConnectionFactory connectionFactory, IConnectionDialog connectionDialog, ISubscribeDialog subscribeDialog, ITabFactory tabFactory)
+        public MainWindow(IConnectionFactory connectionFactory, IConnectionDialog connectionDialog, ISubscribeDialog subscribeDialog)
         {
             WindowStartupLocation = WindowStartupLocation.CenterScreen;
 
             InitializeComponent();
-            viewModel = new MainWindowViewModel(connectionFactory, connectionDialog, subscribeDialog, tabFactory);
+            viewModel = new MainWindowViewModel(connectionFactory, connectionDialog, subscribeDialog);
             DataContext = viewModel;
 
             Dispatcher.ShutdownStarted += OnDispatcherShutDownStarted;
diff --git a/PettingZoo/UI/Main/MainWindowViewModel.cs b/PettingZoo/UI/Main/MainWindowViewModel.cs
index ad71060..2d8d033 100644
--- a/PettingZoo/UI/Main/MainWindowViewModel.cs
+++ b/PettingZoo/UI/Main/MainWindowViewModel.cs
@@ -12,7 +12,7 @@ using PettingZoo.UI.Tab;
 
 namespace PettingZoo.UI.Main
 {
-    public class MainWindowViewModel : BaseViewModel, IAsyncDisposable
+    public class MainWindowViewModel : BaseViewModel, IAsyncDisposable, ITabHost
     {
         private readonly IConnectionFactory connectionFactory;
         private readonly IConnectionDialog connectionDialog;
@@ -66,12 +66,11 @@ namespace PettingZoo.UI.Main
 
 
         public MainWindowViewModel(IConnectionFactory connectionFactory, IConnectionDialog connectionDialog, 
-            ISubscribeDialog subscribeDialog, ITabFactory tabFactory)
+            ISubscribeDialog subscribeDialog)
         {
             this.connectionFactory = connectionFactory;
             this.connectionDialog = connectionDialog;
             this.subscribeDialog = subscribeDialog;
-            this.tabFactory = tabFactory;
 
             connectionStatus = GetConnectionStatus(null);
 
@@ -81,6 +80,8 @@ namespace PettingZoo.UI.Main
             publishCommand = new DelegateCommand(PublishExecute, IsConnectedCanExecute);
             subscribeCommand = new DelegateCommand(SubscribeExecute, IsConnectedCanExecute);
             closeTabCommand = new DelegateCommand(CloseTabExecute, CloseTabCanExecute);
+
+            tabFactory = new ViewTabFactory(this, closeTabCommand);
         }
 
 
@@ -113,7 +114,7 @@ namespace PettingZoo.UI.Main
             if (connectionDialogParams.Subscribe)
             {
                 var subscriber = connection.Subscribe(connectionDialogParams.Exchange, connectionDialogParams.RoutingKey);
-                AddTab(tabFactory.CreateSubscriberTab(CloseTabCommand, subscriber));
+                AddTab(tabFactory.CreateSubscriberTab(connection, subscriber));
                 
             }
 
@@ -150,7 +151,7 @@ namespace PettingZoo.UI.Main
             subscribeDialogParams = newParams;
             
             var subscriber = connection.Subscribe(subscribeDialogParams.Exchange, subscribeDialogParams.RoutingKey);
-            AddTab(tabFactory.CreateSubscriberTab(CloseTabCommand, subscriber));
+            AddTab(tabFactory.CreateSubscriberTab(connection, subscriber));
         }
 
 
@@ -159,7 +160,7 @@ namespace PettingZoo.UI.Main
             if (connection == null)
                 return;
             
-            AddTab(tabFactory.CreatePublisherTab(CloseTabCommand, connection));
+            AddTab(tabFactory.CreatePublisherTab(connection));
         }
         
 
@@ -194,7 +195,7 @@ namespace PettingZoo.UI.Main
         }
 
 
-        private void AddTab(ITab tab)
+        public void AddTab(ITab tab)
         {
             Tabs.Add(tab);
             ActiveTab = tab;
@@ -233,7 +234,7 @@ namespace PettingZoo.UI.Main
     
     public class DesignTimeMainWindowViewModel : MainWindowViewModel
     {
-        public DesignTimeMainWindowViewModel() : base(null!, null!, null!, null!)
+        public DesignTimeMainWindowViewModel() : base(null!, null!, null!)
         {
         }
     }
diff --git a/PettingZoo/UI/Tab/ITabFactory.cs b/PettingZoo/UI/Tab/ITabFactory.cs
index ca290a7..e7f5ac3 100644
--- a/PettingZoo/UI/Tab/ITabFactory.cs
+++ b/PettingZoo/UI/Tab/ITabFactory.cs
@@ -1,5 +1,4 @@
-using System.Windows.Input;
-using PettingZoo.Core.Connection;
+using PettingZoo.Core.Connection;
 
 namespace PettingZoo.UI.Tab
 {
@@ -9,7 +8,7 @@ namespace PettingZoo.UI.Tab
     
     public interface ITabFactory
     {
-        ITab CreateSubscriberTab(ICommand closeTabCommand, ISubscriber subscriber);
-        ITab CreatePublisherTab(ICommand closeTabCommand, IConnection connection);
+        ITab CreateSubscriberTab(IConnection connection, ISubscriber subscriber);
+        ITab CreatePublisherTab(IConnection connection, ReceivedMessageInfo? fromReceivedMessage = null);
     }
 }
diff --git a/PettingZoo/UI/Tab/ITabHost.cs b/PettingZoo/UI/Tab/ITabHost.cs
new file mode 100644
index 0000000..ec570df
--- /dev/null
+++ b/PettingZoo/UI/Tab/ITabHost.cs
@@ -0,0 +1,7 @@
+namespace PettingZoo.UI.Tab
+{
+    public interface ITabHost
+    {
+        void AddTab(ITab tab);
+    }
+}
diff --git a/PettingZoo/UI/Tab/Publisher/PublisherViewModel.cs b/PettingZoo/UI/Tab/Publisher/PublisherViewModel.cs
index 6874615..dfab447 100644
--- a/PettingZoo/UI/Tab/Publisher/PublisherViewModel.cs
+++ b/PettingZoo/UI/Tab/Publisher/PublisherViewModel.cs
@@ -1,5 +1,6 @@
 using System;
 using System.Collections.Generic;
+using System.Text;
 using System.Windows.Controls;
 using System.Windows.Input;
 using PettingZoo.Core.Connection;
@@ -73,7 +74,7 @@ namespace PettingZoo.UI.Tab.Publisher
         public IEnumerable<TabToolbarCommand> ToolbarCommands => toolbarCommands;
 
 
-        public PublisherViewModel(IConnection connection)
+        public PublisherViewModel(IConnection connection, ReceivedMessageInfo? fromReceivedMessage = null)
         {
             this.connection = connection;
 
@@ -84,7 +85,10 @@ namespace PettingZoo.UI.Tab.Publisher
                 new TabToolbarCommand(PublishCommand, PublisherViewStrings.CommandPublish, SvgIconHelper.LoadFromResource("/Images/PublishSend.svg"))
             };
 
-            SetMessageTypeControl(MessageType.Raw);
+            if (fromReceivedMessage != null)
+                SetMessageTypeControl(fromReceivedMessage);
+            else
+                SetMessageTypeControl(MessageType.Raw);
         }
 
 
@@ -126,6 +130,82 @@ namespace PettingZoo.UI.Tab.Publisher
 
             publishCommand.RaiseCanExecuteChanged();
         }
+
+
+        private void SetMessageTypeControl(ReceivedMessageInfo fromReceivedMessage)
+        {
+            // TODO move to individual viewmodels?
+            if (IsTapetiMessage(fromReceivedMessage, out var assemblyName, out var className))
+            {
+                var tapetiPublisherViewModel = new TapetiPublisherViewModel(connection)
+                {
+                    Exchange = fromReceivedMessage.Exchange,
+                    RoutingKey = fromReceivedMessage.RoutingKey,
+
+                    AssemblyName = assemblyName,
+                    ClassName = className,
+                    CorrelationId = fromReceivedMessage.Properties.CorrelationId ?? "",
+                    ReplyTo = fromReceivedMessage.Properties.ReplyTo ?? "",
+                    Payload = Encoding.UTF8.GetString(fromReceivedMessage.Body)
+                };
+
+                tapetiPublisherView ??= new TapetiPublisherView(tapetiPublisherViewModel);
+                SetMessageTypeControl(MessageType.Tapeti);
+            }
+            else
+            {
+                var rawPublisherViewModel = new RawPublisherViewModel(connection)
+                {
+                    Exchange = fromReceivedMessage.Exchange,
+                    RoutingKey = fromReceivedMessage.RoutingKey,
+
+                    CorrelationId = fromReceivedMessage.Properties.CorrelationId ?? "",
+                    ReplyTo = fromReceivedMessage.Properties.ReplyTo ?? "",
+                    Priority = fromReceivedMessage.Properties.Priority?.ToString() ?? "",
+                    AppId = fromReceivedMessage.Properties.AppId ?? "",
+                    ContentEncoding = fromReceivedMessage.Properties.ContentEncoding ?? "",
+                    ContentType = fromReceivedMessage.Properties.ContentType ?? "",
+                    Expiration = fromReceivedMessage.Properties.Expiration ?? "",
+                    MessageId = fromReceivedMessage.Properties.MessageId ?? "",
+                    Timestamp = fromReceivedMessage.Properties.Timestamp?.ToString() ?? "",
+                    TypeProperty = fromReceivedMessage.Properties.Type ?? "",
+                    UserId = fromReceivedMessage.Properties.UserId ?? "",
+
+                    Payload = Encoding.UTF8.GetString(fromReceivedMessage.Body)
+                };
+
+                foreach (var header in fromReceivedMessage.Properties.Headers)
+                    rawPublisherViewModel.Headers.Add(new RawPublisherViewModel.Header
+                    {
+                        Key = header.Key,
+                        Value = header.Value
+                    });
+
+                rawPublisherView = new RawPublisherView(rawPublisherViewModel);
+                SetMessageTypeControl(MessageType.Raw);
+            }
+        }
+
+
+        private static bool IsTapetiMessage(ReceivedMessageInfo receivedMessage, out string assemblyName, out string className)
+        {
+            assemblyName = "";
+            className = "";
+
+            if (receivedMessage.Properties.ContentType != @"application/json")
+                return false;
+
+            if (!receivedMessage.Properties.Headers.TryGetValue(@"classType", out var classType))
+                return false;
+
+            var parts = classType.Split(':');
+            if (parts.Length != 2)
+                return false;
+
+            className = parts[0];
+            assemblyName = parts[1];
+            return true;
+        }
     }
 
 
diff --git a/PettingZoo/UI/Tab/Subscriber/SubscriberView.xaml b/PettingZoo/UI/Tab/Subscriber/SubscriberView.xaml
index 7da2b71..deef3cc 100644
--- a/PettingZoo/UI/Tab/Subscriber/SubscriberView.xaml
+++ b/PettingZoo/UI/Tab/Subscriber/SubscriberView.xaml
@@ -18,9 +18,13 @@
         </Grid.ColumnDefinitions>
         <ListBox Grid.Column="0" Grid.Row="0" 
                      HorizontalAlignment="Stretch" 
+                     HorizontalContentAlignment="Stretch"
                      ItemsSource="{Binding Messages}" 
                      SelectedItem="{Binding Path=SelectedMessage, Mode=TwoWay}"
                      ui:ListBox.AutoScroll="True">
+            <ListBox.Resources>
+                <ui:BindingProxy x:Key="ContextMenuProxy" Data="{Binding}" />
+            </ListBox.Resources>
             <ListBox.ItemTemplate>
                 <DataTemplate>
                     <Grid>
@@ -30,6 +34,13 @@
                         </Grid.ColumnDefinitions>
                         <TextBlock Grid.Column="0" Grid.Row="0" Text="{Binding ReceivedTimestamp, StringFormat=g}" Style="{StaticResource Timestamp}"></TextBlock>
                         <TextBlock Grid.Column="1" Grid.Row="0" Text="{Binding RoutingKey}" Style="{StaticResource RoutingKey}"></TextBlock>
+
+                        <Grid.ContextMenu>
+                            <ContextMenu>
+                                <!-- ReSharper disable once Xaml.BindingWithContextNotResolved - binding is correct, just weird because of the required proxy -->
+                                <MenuItem Header="{x:Static res:SubscriberViewStrings.ContextPublish}" Command="{Binding Data.CreatePublisherCommand, Source={StaticResource ContextMenuProxy}}" InputGestureText="Ctrl+P" />
+                            </ContextMenu>
+                        </Grid.ContextMenu>
                     </Grid>
                 </DataTemplate>
             </ListBox.ItemTemplate>
@@ -58,8 +69,10 @@
                     <Label DockPanel.Dock="Top" Style="{StaticResource HeaderLabel}" Content="{x:Static res:SubscriberViewStrings.PanelTitleProperties}"/>
                     <DataGrid ItemsSource="{Binding SelectedMessageProperties}" AutoGenerateColumns="False" IsReadOnly="True" Style="{StaticResource Properties}">
                         <DataGrid.Columns>
+                            <!-- ReSharper disable Xaml.BindingWithContextNotResolved - bindings are correct -->
                             <DataGridTextColumn Binding="{Binding Key}" Header="{x:Static res:SubscriberViewStrings.PropertyName}" Width="100"/>
                             <DataGridTextColumn Binding="{Binding Value}" Header="{x:Static res:SubscriberViewStrings.PropertyValue}" Width="*"/>
+                            <!-- ReSharper restore Xaml.BindingWithContextNotResolved -->
                         </DataGrid.Columns>
                     </DataGrid>
                 </DockPanel>
diff --git a/PettingZoo/UI/Tab/Subscriber/SubscriberViewModel.cs b/PettingZoo/UI/Tab/Subscriber/SubscriberViewModel.cs
index 088dfb8..f59bd5a 100644
--- a/PettingZoo/UI/Tab/Subscriber/SubscriberViewModel.cs
+++ b/PettingZoo/UI/Tab/Subscriber/SubscriberViewModel.cs
@@ -9,12 +9,14 @@ using PettingZoo.Core.Rendering;
 
 // TODO update title with unread message count if tab is not active
 // TODO export option (to Tapeti.Cmd compatible format / command-line of course)
-// TODO send message to (new) publisher tab
 
 namespace PettingZoo.UI.Tab.Subscriber
 {
     public class SubscriberViewModel : BaseViewModel, ITabToolbarCommands
     {
+        private readonly ITabHost tabHost;
+        private readonly ITabFactory tabFactory;
+        private readonly IConnection connection;
         private readonly ISubscriber subscriber;
         private readonly TaskScheduler uiScheduler;
         private ReceivedMessageInfo? selectedMessage;
@@ -22,8 +24,11 @@ namespace PettingZoo.UI.Tab.Subscriber
         private readonly TabToolbarCommand[] toolbarCommands;
         private IDictionary<string, string>? selectedMessageProperties;
 
+        private readonly DelegateCommand createPublisherCommand;
+
 
         public ICommand ClearCommand => clearCommand;
+        public ICommand CreatePublisherCommand => createPublisherCommand;
 
         public ObservableCollection<ReceivedMessageInfo> Messages { get; }
 
@@ -52,8 +57,11 @@ namespace PettingZoo.UI.Tab.Subscriber
         public IEnumerable<TabToolbarCommand> ToolbarCommands => toolbarCommands;
 
 
-        public SubscriberViewModel(ISubscriber subscriber)
+        public SubscriberViewModel(ITabHost tabHost, ITabFactory tabFactory, IConnection connection, ISubscriber subscriber)
         {
+            this.tabHost = tabHost;
+            this.tabFactory = tabFactory;
+            this.connection = connection;
             this.subscriber = subscriber;
             
             uiScheduler = TaskScheduler.FromCurrentSynchronizationContext();
@@ -66,6 +74,8 @@ namespace PettingZoo.UI.Tab.Subscriber
                 new TabToolbarCommand(ClearCommand, SubscriberViewStrings.CommandClear, SvgIconHelper.LoadFromResource("/Images/Clear.svg"))
             };
 
+            createPublisherCommand = new DelegateCommand(CreatePublisherExecute, CreatePublisherCanExecute);
+
             subscriber.MessageReceived += SubscriberMessageReceived;
             subscriber.Start();
         }
@@ -84,6 +94,19 @@ namespace PettingZoo.UI.Tab.Subscriber
         }
 
 
+        private void CreatePublisherExecute()
+        {
+            var publisherTab = tabFactory.CreatePublisherTab(connection, SelectedMessage);
+            tabHost.AddTab(publisherTab);
+        }
+
+
+        private bool CreatePublisherCanExecute()
+        {
+            return SelectedMessage != null;
+        }
+
+
         private void SubscriberMessageReceived(object? sender, MessageReceivedEventArgs args)
         {
             RunFromUiScheduler(() =>
@@ -96,6 +119,8 @@ namespace PettingZoo.UI.Tab.Subscriber
 
         private void UpdateSelectedMessageProperties()
         {
+            createPublisherCommand.RaiseCanExecuteChanged();
+
             SelectedMessageProperties = SelectedMessage != null
                 ? MessagePropertiesRenderer.Render(SelectedMessage.Properties)
                 : null;
@@ -111,7 +136,7 @@ namespace PettingZoo.UI.Tab.Subscriber
     
     public class DesignTimeSubscriberViewModel : SubscriberViewModel
     {
-        public DesignTimeSubscriberViewModel() : base(new DesignTimeSubscriber())
+        public DesignTimeSubscriberViewModel() : base(null!, null!, null!, new DesignTimeSubscriber())
         {
         }
         
diff --git a/PettingZoo/UI/Tab/Subscriber/SubscriberViewStrings.Designer.cs b/PettingZoo/UI/Tab/Subscriber/SubscriberViewStrings.Designer.cs
index 0514a9b..11f6be5 100644
--- a/PettingZoo/UI/Tab/Subscriber/SubscriberViewStrings.Designer.cs
+++ b/PettingZoo/UI/Tab/Subscriber/SubscriberViewStrings.Designer.cs
@@ -19,7 +19,7 @@ namespace PettingZoo.UI.Tab.Subscriber {
     // class via a tool like ResGen or Visual Studio.
     // To add or remove a member, edit your .ResX file then rerun ResGen
     // with the /str option, or rebuild your VS project.
-    [global::System.CodeDom.Compiler.GeneratedCodeAttribute("System.Resources.Tools.StronglyTypedResourceBuilder", "16.0.0.0")]
+    [global::System.CodeDom.Compiler.GeneratedCodeAttribute("System.Resources.Tools.StronglyTypedResourceBuilder", "17.0.0.0")]
     [global::System.Diagnostics.DebuggerNonUserCodeAttribute()]
     [global::System.Runtime.CompilerServices.CompilerGeneratedAttribute()]
     public class SubscriberViewStrings {
@@ -69,6 +69,15 @@ namespace PettingZoo.UI.Tab.Subscriber {
             }
         }
         
+        /// <summary>
+        ///   Looks up a localized string similar to Open in new Publisher tab.
+        /// </summary>
+        public static string ContextPublish {
+            get {
+                return ResourceManager.GetString("ContextPublish", resourceCulture);
+            }
+        }
+        
         /// <summary>
         ///   Looks up a localized string similar to Non-persistent.
         /// </summary>
diff --git a/PettingZoo/UI/Tab/Subscriber/SubscriberViewStrings.resx b/PettingZoo/UI/Tab/Subscriber/SubscriberViewStrings.resx
index f056b06..459982b 100644
--- a/PettingZoo/UI/Tab/Subscriber/SubscriberViewStrings.resx
+++ b/PettingZoo/UI/Tab/Subscriber/SubscriberViewStrings.resx
@@ -120,6 +120,9 @@
   <data name="CommandClear" xml:space="preserve">
     <value>Clear</value>
   </data>
+  <data name="ContextPublish" xml:space="preserve">
+    <value>Open in new Publisher tab</value>
+  </data>
   <data name="DeliveryModeNonPersistent" xml:space="preserve">
     <value>Non-persistent</value>
   </data>
diff --git a/PettingZoo/UI/Tab/ViewTabFactory.cs b/PettingZoo/UI/Tab/ViewTabFactory.cs
index 6f39ccc..ae5829a 100644
--- a/PettingZoo/UI/Tab/ViewTabFactory.cs
+++ b/PettingZoo/UI/Tab/ViewTabFactory.cs
@@ -7,9 +7,20 @@ namespace PettingZoo.UI.Tab
 {
     public class ViewTabFactory : ITabFactory
     {
-        public ITab CreateSubscriberTab(ICommand closeTabCommand, ISubscriber subscriber)
+        private readonly ITabHost tabHost;
+        private readonly ICommand closeTabCommand;
+
+
+        public ViewTabFactory(ITabHost tabHost, ICommand closeTabCommand)
         {
-            var viewModel = new SubscriberViewModel(subscriber);
+            this.tabHost = tabHost;
+            this.closeTabCommand = closeTabCommand;
+        }
+
+
+        public ITab CreateSubscriberTab(IConnection connection, ISubscriber subscriber)
+        {
+            var viewModel = new SubscriberViewModel(tabHost, this, connection, subscriber);
             return new ViewTab<SubscriberView, SubscriberViewModel>(
                 closeTabCommand,
                 new SubscriberView(viewModel),
@@ -18,9 +29,9 @@ namespace PettingZoo.UI.Tab
         }
 
         
-        public ITab CreatePublisherTab(ICommand closeTabCommand, IConnection connection)
+        public ITab CreatePublisherTab(IConnection connection, ReceivedMessageInfo? fromReceivedMessage = null)
         {
-            var viewModel = new PublisherViewModel(connection);
+            var viewModel = new PublisherViewModel(connection, fromReceivedMessage);
             return new ViewTab<PublisherView, PublisherViewModel>(
                 closeTabCommand,
                 new PublisherView(viewModel),